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Thiago Cruz/Gustavo Dorietto/Bruno Guimar√£es/Kristin Haley/Myra Mazzei/Gabriel Schmitt, creative directors
Dan Fietsam, executive creative director
Todd Tilford, chief creative officer
Karyn Bieneman, retoucher
Steve Hutchings, art producer
FCB Chicago, ad agency
Valspar, client
"Ecoscapes. In an increasingly competitive category of eco-friendly paint, Valspar wanted a distinct way to generate awareness of its Reserve line of paint, free of harmful chemicals and noxious gases. Our idea was to actually use the paint itself to get the message out. We screen printed posters using actual Valspar Reserve Paint. Dripping paint made the images visible in the negative space, revealing the benefits of the environmentally friendly paint."
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