Matthaeus Frost/
Anne Marie Purdy, associate creative directors
Gene Varnado, creative director
Chuck Rudnick/
Derek Sherman, group creative directors
Dan Fietsam, executive creative director
Todd Tilford, chief creative officer
Steve Hutchings/
Scott Wulf, art producers
Jamie Martin, project manager
John Bleeden/
Kim Nosalik, executive producers
FCB Chicago, ad agency
Boeing, client
"Currently, core American manufacturing companies, like Boeing, are losing engineers to Silicon Valley. How do you rekindle the wonder of flight in young people and inspire them to design planes? You get them to actually make one. Our media solution was a series of beautiful, foldable posters that asked engineers-to-be to create something tangible—a paper airplane. Designed by Boeing engineers, these paper airplanes completed the world’s most aerodynamically engineered posters."
