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Leia Rogers/Tony Woods, art directors
Leia Rogers, writer
Ian Grais/Chris Staples, creative directors
Rethink, ad agency
The Dogwood Initiative, client
"This direct mail piece was created for Dogwood Initiative’s No Tankers campaign in an effort to raise awareness of the environmental risks of bringing more oil tankers to the British Columbia coast. A take on the traditional direct mail sample, each tanker-shaped package was filled with black, gooey oil and mailed throughout British Columbia, literally bringing the debate right into people’s homes."
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