Anthony Chelvanathan, art director
Steve Persico, writer
Lisa Greenberg, creative director
Anthony Chelvanathan/
Morgan Kurchak/
Steve Persico, group creative directors
Judy John, chief creative officer
Dominique Lafond, photographer
Lisa Hart/
Brooke Leland/
Janet Xi, planners
David Kennedy, strategic planner
Anne Peck, producer
Jungle Media, digital agency
Leo Burnett Toronto, ad agency
IKEA, client
"Every July 1, 225,000 people in Québec, Canada, move. It's called Moving Day. Two years ago, IKEA started to help by giving out moving boxes. This year, IKEA gave away moving boxes that were also an inspiration. The boxes were printed and sized to resemble IKEA storage units. On Moving Day, people could use the boxes to move and then see how the IKEA products looked in their new home—inspiration to buy the real thing."
