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Crockett Jeffers/Page Kishiyama, creative directors
Craig Mangan, executive creative director
Nina Golik, designer
Viet Mac, director of photography
Michael Schwartz, Lucky Treehouse, editor/sound design
Brandon O'Connell, Singing Serpent, music
Matt Zipkin, One Union, sound engineer
Dan Escobar, director
Chris Martin, Spy Post, colorist
Richard Lang/Judith Selby Lang, art producers
Cameron Barnum, producer
BBDO San Francisco, ad agency
Eben Schwartz, California Coastal Commission, client
"Bag" :30
"The California Coastal Commission asked BBDO San Francisco to get the word out about its annual cleanup of California's beaches, lakes and inland waterways. This is its biggest single-day effort each year, when volunteers collect more than 750,000 pounds of garbage. Our solution came in the form of TV spots, posters and bus sides to generate excitement for the cleanup day. In each of them, nature itself tried to communicate the urgency of addressing the garbage epidemic."
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