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Jon Williamson, art director
Leigh Browne, writer
Tim Eger/Tom Hamling, group creative directors
Jay Russell, chief creative officer
Darko Suvak, director of photography
Jay Nelson, editor
Cut+Run, editorial company
Robot Repair, music company
Doug Darnell, sound designer
Matt Dilmore, director
Andy Barrios, visual effects supervisor
Carr Donald, line producer
Shannon McMillan, art producer
Katie Fitzgerald/Andrew Teagle, planners
Remy Foxx/Heather Johann, producers
Colleen O'Donnell/Carr Schilling/Jennifer Sofio Hall, executive producers
Jack Epsteen, executive agency producer
Marlo Gil/Alicia Ross, project managers
Biscuit Filmworks, production company
A52, visual effects company
GSD&M, ad agency
Avocados from Mexico, client
"First Draft Ever" :60
"Avocados originated in Mexico. Its rich, volcanic soil and perfect weather grow the greatest avocados on Earth, but nobody knew that. And nobody had heard of our brand. So this Super Bowl commercial tells the story of the origin of the avocado by going back in time to the First Draft Ever, when every plant and animal on Earth learns where it's destined to spend eternity."

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