Ruth Bellotti/
Matt Sorrell, art directors
Jason Kreher/
Nathaniel Lawlor, writers
Craig Allen/
Jason Bagley/
Tim Davies, creative directors
Susan Hoffman/
Joe Staples, executive creative directors
Fredrik Backar, director of photography
Pamela Petruski, assistant editor
Gavin Cutler, editor
Mackenzie Cutler, editorial company
Walker, music company
Andreas Nilsson, director
Sara Matarazzo/
Adam Reeb/
Lindsay Reed, producers
Colleen O'Donnell/
Sue Troyan, executive producers
Sasha Hirschfeld, post-production producer
Ben Grylewicz, head of production
Biscuit Filmworks, production company
The Mill, visual effects company
Wieden+Kennedy, ad agency
Old Spice, client
"Dadsong" :60
"Building on the success of the Momsong campaign that depicted grieving mothers blaming Old Spice for turning their sons into grown men, 'Dadsong' extends the conversation and gives fathers an opportunity to share their side of the story with a quirky tune that not only accepts their children's maturity, but also revels in it."