Justin Bilicki, art director
Matt Herr, writer
Justin Bilicki/
Matt Herr, associate creative directors
Gianfranco Arena/
Peter Kain, executive creative directors
Greg Hahn/
David Lubars, chief creative officers
John Barr, director of photography
Robert Ryang, P.S. 260, editor
P.S. 260, editorial company
Evan Mangiamele, sound engineer
Jun Diaz, Smuggler, director
David Rolfe, integrated production director
Zarina Mak, Smuggler/
Alex Waite, P.S. 260, producers
Patrick Smith, agency producer
Lisa Rich, Smuggler, executive producer
Alex Gianni/
Amy Wertheimer, executive agency producers
Smuggler, production company
Eight VFX, visual effects company
BBDO New York, ad agency
Mars Chocolate North America, Twix Bites, client
"Dial-up" :15, "Y2K" :15, "Eraser" :15
"Twix Bites are such a great idea. So why didn't they introduce them sooner? In this campaign, we looked back to Twix's fictional past to find out what took so long. In each spot, we flash back to a Twix employee coming up with the brilliant idea for Twix Bites, only to have it quashed by a painfully slow dial-up modem, the Y2K freak-out of 1999 or the stylish, but dangerous, flattop haircut."
