Devin Gillespie/
Robbie Rane, art directors
Brooke Barker/
Derek Szynal/
Ansel Wallenfang, writers
Jason Kreher/
Michael Tabtabai, creative directors
Mark Fitzloff/
Susan Hoffman/
Joe Staples, executive creative directors
Exile/
JOINT, editorial companies
Existing Track Licensed/
tonefarmer, music companies
Stimmung, sound design
Sam Brown/
Martin De Thurah/
John Hillcoat, directors
Hayley Goggin Avila/
Ben Grylewicz/
Jennie Lindstrom/
Shannon Worley, producers
Charlie Cocuzza/
Melissa Culligan/
Matt Factor/
Doug Halbert, executive producers
Epoch Films/
Imperial Woodpecker/
Skunk, production companies
Method/
The Mill/
The Mission, visual effects companies
Wieden+Kennedy, ad agency
Weight Watchers, client
"If You're Happy" :60 "My Butt" :60, "All You Can Eat" :30
"The world tells us that losing weight is easy, and we know it's not. It's a lifelong journey that has little to do with our bodies and everything to do with our brains because our relationship with food is complicated, and life gets in the way."