Matthew Zaifert, associate creative director
Peter Alsante, creative director
Gianfranco Arena/
Peter Kain, executive creative directors
Greg Hahn/
David Lubars, chief creative officers
Ryan Bukowski, editor
Joseph DeSalvo, director of photography
Kieran Bergin, illustrator
Evan Bernard, director
Corey Bauman, sound engineer
Mona Lisa Farrokhnia, agency producer
Malia Rose, Number Six Edit, producer
Koji Yahagi, line producer
Julia Millison, agency music producer
Corina Dennison, Number Six Edit, executive producer
Amy Wertheimer, executive agency producer
David Rolfe, integrated production director
Stephen Picano, colorist
Number Six Edit, editorial company
BBDO New York, ad agency
Mars Chocolate North America, Snickers, client
"A woman in Arizona tried to write off a Snickers as a business expense and was audited. Since the story was such a perfect fit for our brand message 'You're Not You When You're Hungry,' we made a film about it. And in the end, to set everything right in the universe, we presented her with a giant check for $0.89—the cost of a Snickers. We released the film on April 15—tax day in the United States."
