, art directorKate Baynham
, writerPatrick Knowlton
, associate creative directorWill Elliott
, creative directorDante Ariola
, directorBenton Roman
, broadcast producerMJZ
, production companyGoodby Silverstein & Partners
, ad agencyAdobe Systems, Inc.
"Your average chief marketing officer has a lot on his or her plate. And the resulting pressure can lead to, uh, some poor choices. Marketers who don't know what their marketing is doing are apt to make some incredibly bad decisions."