Maged Nassar/
Tameem Younes, art directors/directors
Mohammad Nada/
Aunindo Sen, writers
Mohamed Said, designer
Fadi Yaish, executive creative director
Ahmed Tahoun, director of photography
Lizard VFX, post-production company
Bigfoot Cairo, production company
Impact BBDO Dubai, ad agency
Sarah Brun/
Emad Karim, United Nations Entity for Gender Equality and the Empowerment of Women, clients
"In Egypt, there's a peculiar tradition of men never disclosing their mother's name in public, fearing shame and ridicule. The tradition is so strong that over time, mothers' names are forgotten. We went across Cairo and asked men their mother's name and posted our findings with the hashtag #MyMothersNameIs. The initiative stirred nationwide and worldwide debates on social and mass media, generating more than 118 million Twitter impressions and 247 million Facebook impressions in Egypt and the region."
