"Dove Choose Beautiful" 3:40 | Communication Arts

Luissandro Del Gobbo/Joe Sciarrotta/Maureen Shirreff/Sam Spratlin, creative directors
Andre Laurentino, executive creative director
Paul Dektor, The Joinery, director
Mike Diedrich, producer
Ogilvy & Mather Chicago, ad agency
Unilever, Dove, client

"Only 4 percent of all women describe themselves as beautiful. Dove set out to change that. We tackled the issue head-on by embarking on a journey to five cities in five countries to give real women the choice between beautiful and average."

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