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Jaclyn Co/Zac Greason, art directors
Ryan Simpson, writer
Nick Allegri/Libby Hall, creative directors
John Godsey/Tony Snethen, executive creative directors
Debbi Vandeven, chief creative officer
Steve Boyle/Shawn Corrigan, directors
Ian Davidson, planner
Tyler Smith, executive agency producer
Shawn Corrigan Pictures/Steve Boyle Photo, production companies
OMD USA, media agency
FleishmanHillard Chicago/VML, ad agencies
Morgan Flatley/Abhishek Jadon/Jeff Miller, Gatorade, clients
"Ben Jackson, Never Finished" 4:00
"Our audience of teen athletes was accustomed to seeing Gatorade commercials featuring professional athletes. And as a result, they only focus on the 'win' part of the brand's Win from Within campaign. Then, on Facebook, we met Ben Jackson, a boy with spastic cerebral palsy defying the odds as a wrestler. We documented his story and shared it on YouTube, and ultimately, in a complete reversal, pros were inspired by a teen athlete's will to Win from Within."
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