"McDonald's believes that a little lovin' can change a lot. So during the Super Bowl, the one day of the year people actually care about commercials, we decided to love the other advertisers. <i>All</i> of them. As brands aired their spots, we sent positive tweets about each brand while giving away every single product the brands were advertising. All people had to do to enter was retweet our lovin' posts for their chance to win."