Kyle Lamb/
Nicolle Zurek, art directors
Jenna Kauppi/
Kurt Mills, writers
Mike Landry, creative director
Eric Kallman, executive creative director
Kevin Southey, editor
Ronnie Allman, director of photography
Paymon Parsia, producer
Austin Kim, integrated producer
Carley Ridgeway, visual effects producer
Ellie Hardy, integrated production director
Goodby Silverstein & Partners, ad agency
Robin Dagostino/
Dustin Hayes/
Jose Velez Silva, Comcast, XFINITY, clients
"We created #SignMyTweet and partnered with two of the biggest names in American football—Hall of Famer Emmitt Smith and NFL Offensive Rookie of the Year Odell Beckham Jr.—to autograph hundreds of fans' tweets. The autograph sessions were announced with tweets from each player. Using the hashtag #SignMyTweet, fans sent a personalized message to the players. We printed out tweets, and the players signed them live. Then we mailed each one back as a souvenir."
