James Kuczynski/
Jesse Snyder, art directors
Ryanv Lawrence/
Tim Wassler, writers
James Kuczynski/
Ryan Lawrence/
Jesse Snyder/
Tim Wassler, associate creative directors
Chris Beresford-Hill/
Dan Lucey, executive creative directors
Greg Hahn/
David Lubars, chief creative officers
Nick Divers/
Keith Vogelsong, editors
Tinx Chan, director of photography
Lawrence Chen, director
Eric Bloom/
David Martinez, agency producers
Jonathan Hsu, line producer
Courtney Fallow, interactive producer
Joe Croson, executive producer
David Rolfe, integrated production director
The Kitchen @ BBDO New York, production company
Apollo Studios, music company
BBDO New York, ad agency
Foot Locker, client
"Foot Locker wanted to increase social media engagement with its brand by using NBA star James Harden. We took the playground game Horse and made it playable through digital and social platforms. Fans were invited to film creative shots and tweet them to @footlocker with the hashtag #horsewithharden. From a remote location, James attempted to re-create the best submissions. His shot attempts were tweeted back out, and fans could watch the shot-by-shot game in real time."
