Zoe Kessler, art director
Thomas Mandel, writer
Christopher Cannon/
Eduardo Petersen, associate creative directors
John Heath, creative director
Gianfranco Arena/
Peter Kain/
Tom Markham, executive creative directors
Greg Hahn/
David Lubars, chief creative officers
Billy Siegrist, photographer
Eric Berg, interactive producer
BBDO New York, ad agency
Mars Chocolate North America, Snickers, client
"Bad decisions are made when you're hungry. Tinder is a dating app where an unfathomable number of bad decisions are made every day. That's why we decided to create fake profiles for hungry people on Tinder. Once we matched, we sent them a message asking them to grab a Snickers and rethink their decision... because 'You're Not You When You're Hungry.'"
