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Matthieu “Mcbess" Bessudo, art director
Tahirah Byfield/Thom Lovegrove, writers
Pieyre Treuil, designer
Brett Reese/Aaron Seymour-Anderson, associate creative directors
Whitney Jenkins, creative director
Edd Bignell, technology director
Laurent Clermont, director
Jonas Ekstrand, animator
Simon Rainerson, 3-D modeling
Teza Holmberg, line producer
Lora Guillotte, senior integrated producer
Jörgen Lilja, executive producer
Tom Liljeholm, project manager
Calle Granström, visual effects supervisor
Bläck Studios, production company
Marmoset Music, music company
Statue, development partner
AKQA, ad agency
Nike, client
"For Nike, there is no finish line. So how do you create a year review for a brand that never looks back? By changing the way you use data. The power of data lies in motivation, not reflection. So instead of using data to give consumers a look into their own past, Nike used data to show members what they could do in their future. To do this, Nike took the data of the most active Nike+ members data and created 100,000 personalized animated films that told the story of each member's 2014. Every film issued the member a personalized challenge for 2015 based on their individual data and then provided a customized training plan to make that goal a reality. To bring the films to life, we partnered with illustrator Mcbess to create thousands of animation sequences covering all possible user data variables, including location, weather, activity and individual Nike+ movement. More than 125 million frames of animation were generated and composited together into 100,000 unique films. The final animations were delivered directly to Nike+ members on New Year's Eve through a personalized page optimized for mobile use. Members could easily watch their film, share it on social media and then start their custom training plan within the Nike+ app to make 2015 their best year yet."
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