First 400GB Hard Drive | Communication Arts

Philip Rostron, Instil Productions Inc., photographer
Ali Mumtaz/Henry Joe Peterson, art directors
Brad Berg/Scott Larson, creative directors
Melinda Estey, art producer
Rosanna Tanti, Instil Productions Inc., producer
Young & Rubicam San Francisco, ad agency
Hitachi Global Storage Technologies, client

The ad is for the world's first 400GB hard drive for desktop systems. The premise here was to communicate how you can now store more stuff than you've ever thought possible in your personal computer.

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