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Nicolas Boisvert, writer
Luc Du Sault, art director/creative director
Mireille Côté/Catherine Darius, Touché!Touché!, planners
Claudia Lemire, agency producer
Sandie Lafleur/Alexandra Laverdière, project directors
lg2, ad agency
Société de l'assurance automobile du Québec, client

"Ghandi" :15
Narrator: On January 30, 1948, Ghandi died for his message of peace and nonviolence. On April 4, 1968, Martin Luther King died for his message of desegregation. On November 27, 1978, Harvey Milk died for his message of respect for gay rights. On May 17, 2014, Julie Dubé died for her message "Did you rent the movie?" Don't risk your life for a trivial message. Don't text and drive. La Société de l'assurance automobile du Québec.

"Joan of Arc" :15
Narrator: On May 30, 1431, Joan of Arc died for her message of courage. On November 3, 1793, Olympe de Gouges died for her message of women's liberation. On April 15, 1865, Abraham Lincoln died for his message against slavery. On June 2, 2014, David Boivin died for his message "What are we eating tonight?" Don't risk your life for a trivial message. Don't text and drive. La Société de l'assurance automobile du Québec.

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