Yehuda Duenyas/
Michelle Stern, interactive designers
Eric Jannon/
Chris Northam, executive creative directors
Nick Law, chief creative officer
Pedram Torbati, editor
Michael Berlucchi, director of photography
Danielle Levitt, director
Diego de la Maza/
Kat Friis, agency producers
Caleb Omens, line producer
Shawn Shawn, integrated producer
Zack Whitley, post-production producer
Jason Cohon/
Edward Grann/
Darcy Parsons/
Jerry Solomon, executive producers
Matthew Alland/
Jon Hingston, integrated production directors
Mister Brumfield/
Joanne Rotella, consultants
R/GA New York, ad agency
Heidi Arthur/
Dzu Bui/
Madeline Miller, Ad Council, clients
"According to the Perception Institute, even the most open-minded people have implicit bias through societal stereotypes, even if they don't consciously act on it. But addressing this is nearly impossible when these same people don't acknowledge they're affected by it. To address this, an online video features a large X-ray installation with skeletons kissing, hugging and dancing. The live event and video had viewers mentally filling in the blanks. When unexpected pairs stepped out from behind the screen, it demonstrated viewers' implicit bias."
