"The Thousand Dollar Shave Society is an online retailer of ultra-luxury shaving products. It views shaving as a sacred ritual that is under attack from the inferior products of online shave clubs. The Make a Baby on Purpose challenge created a first-of-its-kind contest targeting the company's key demographic: men who are ready to shave with purpose, and thusly, men who are ready to make babies on purpose. The challenge asked men and their significant others to go to babyonpurpose.com to predict the date, time, gender and weight of their yet-to-be-conceived child and then create that child. The couple that come closest to hitting their baby-making prediction wins a lifetime supply of bragging rights and a majestic, handmade trophy. The challenge began on Valentine's Day 2015 and ended on Mother's Day, May 10, 2015. Somewhere out there, deep in the clutches of his or her mother's womb, a winner is growing. And on Mother's Day 2016, that winner will be announced."