"With an innovative digital art installation on the shore of English Bay, Rethink helped client and citizen group Dogwood Initiative illustrate the catastrophic damage an oil spill could cause to British Columbia's pristine coastline. No wildlife was harmed in the making of the stunt, which used a virtual reality headset hidden inside an old-fashioned set of coin-operated sightseeing binoculars to depict the aftermath of an oil spill."