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Simon Au, art director
Francesco Grandi, writer
Ian Grais/Dre Labre/Chris Staples/Aaron Starkman, creative directors
Rethink, ad agency
Uber, client
"Uber provides a safe, reliable option to get home after a night of drinking. We wanted to illustrate this safe alternative directly to patrons on a night out as they are leaving bars and nightclubs while intoxicated. So we introduced Uber Safe, a breathalyzer kiosk that brings the Uber app into a physical street installation, with a twist on the app's typical delivery."
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