“We wanted Malmöfestivalen to be able to celebrate in style. Therefore, we created the largest physical graphic identity the world had ever seen: a gigantic physical art installation measuring 26 feet by 43 feet. The installation was interaction-friendly, and visitors could jump, climb or just plain chill on it. To produce this masterpiece, we used 10,000 nails, 175 liters of paint, 280 plywood sheets and 14 people over 900 hours.” 4-color. Typeface: ITC Avant Garde.