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Samia Jacintho/Gustavo Piqueira/Deiverson Ribeiro, designers
Gustavo Piqueira, creative director
Casa Rex, design firm
EDUSP, client
“Historiated initials are one of the most emblematic visual icons of the Middle Ages. First used to mark a written passage's beginning, across time they became visual protagonists, illustrating their texts, usually biblical ones. But what if historiated initials were designed for today? What would they depict? Instead of biblical scenes, each letter depicts traffic jams, fast food, guns etc., forming the words Eu ('I')/Nao ('No') in a two-poster set, spelling Eu Nao ('I don't') or Nao Eu ('Not me'). An ironic, but incisive portrait of our era.” Various sizes, 2-color, UV serigraphy. Typeface: Conqueror Connoisseur.
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