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Sally Morrow, designer/creative director
Tom Lux, writer
David Morrow, strategic planner
Jill Raleigh, production manager
Sally Morrow Creative, design firm
Matt Melaik, The Walter Collective, client
“With a vision to create highly curated spirits with distiller partnerships on the West Coast, the brand pays homage to the founder’s grandfather Walter as the inspiration behind these spirits. Inspired by the 1940s, Walter’s heyday, the typography intentionally celebrates a combination of old and new. The primary label is two-sided, with literal pages from his life on the inside, visible only through one side of the bottle.” Typefaces: Alternate Gothic No1, Colt Soft Medium, Gotham Black, Gotham Book, Venti CF Ultra.
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