“Method + Standard Vodka is made naturally through a slow fusion of gluten-free vodka with whole, ripe fruit for days or weeks. Free from preservatives, extracts or additives of any kind, it’s vodka the way nature intended. Device helped develop all facets of the brand, from naming to final package design. It’s centered around the idea that ‘method creates the standard.’ We juxtaposed font styles and flipped them so that ‘Method’ is right to read when standing and ‘Standard’ is right to read when poured. The use of fruit still on the branch hints at the all-natural ingredients.” Typefaces: Century 725, Craw Modern, Cyclone Inline, Gotham.