"Arita Buri is a set of corporate typefaces for the Korean cosmetics company AmorePacific. The name is inspired by a verse taken from classic poetry that refers to a beautiful, elegant lady. Arita embodies the image of a sophisticated, modern Asian woman with the motif of what AmorePacific pursues—namely, healthy beauty. Curved strokes reflect the movement of handwriting, and the elegant form conveys the unique beauty of Arita typefaces. Contributing to the company's goal of promoting the values and benefits of culture, the typefaces are provided to the public free of charge."