“The New Jersey Center for Tourette Syndrome needed a bold, global identity for Tourette syndrome (TS) that would create awareness and inspire and unite the masses, a call to arms for those with TS to step out from the shadows and embrace their greatness. Enter the GreaTS. We created an understated, custom type treatment that would appeal to all and start a much-needed conversation about TS. The gold makes the brand feel like a badge of honor. And, of course, it never hurts to have Tim Howard, goalkeeper for the US national soccer team and the TS spokesperson, wearing it like a superhero.”