“Creating a lively, strategic system that positions Project Juice for further expansion, Chen Design Associates (CDA) developed a comprehensive campaign that raises the value of the brand to the high quality and care that goes into each product. CDA designed the custom typeface and ‘PJ’ monogram for the overhauled identity, the multichannel packaging, retail merchandise, the signage program and the retail store interiors to help Project Juice stand out, grow fan loyalty, and express energy, freshness, health and vibrancy.” Typefaces: Dispatch, Geared Slab Extra Bold, Gotham, Ibis, Script MT Bold.