"Boo Coo Roux is Cajun-centric food truck serving a spin on Cajun food with French roots in the heart of Chicago, Illinois. The truck captures the spirit of the South with a fun and edgy twist on Chicago food truck culture while remaining balanced and sophisticated through the use of selective color. All the design elements throughout the branding and on the truck were hand drawn. Boo Coo Roux stays true to its food-inspired roots but screams for attention on a busy block or bustling street in Chicago."
