“The city of Covington, Kentucky, was looking for an identity that would express the diversity and creativity of the city. C is for Covington. It's a bold and quirky city where wonderfully diverse people are always willing to lend a hand. Covington's new identity embraces all of this within a modular mark that will greet you with a handshake or even send you off with a thumbs-up. Whatever your application, the C can give you a hand to get the job done.”