“Paula Scher’s iconic Public Theater identity goes to pieces in the campaign for 2015's Shakespeare in the Park, the annual free performances presented by the Public Theater at the Delacorte Theater in Central Park. The program featured The Tempest and Cymbeline. Playing off the word 'free', the handmade design exists as lines of sliced typography that are cut through by photography and large-scale words. The tempest of type creates a mini-identity that both dramatically updates and functions within the familiar Public Theater brand. The campaign also previews the look of the graphics for the theater’s 2015–2016 season.”