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Taryn Kealani/Eric Pieper/Alex Roka, designers
Rob Baird, chief creative officer
Preacher, ad agency
Lupulo, client
"We were asked by Michelin-starred chef George Mendes to create the identity for his highly anticipated new restaurant in New York City, Lupulo, which means 'hops' in Portuguese. Lupulo was a very personal project for Chef Mendes, as it celebrates the beauty of the everyday cuisine he and his parents cooked. It was an honor to help bring the soul and aesthetic of that rich heritage into a modern environment."
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