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Courtney Gooch/Sarah McKeen, designers
Paula Scher, art director
Pentagram, design firm
Tyler School of Art, client
"In her renowned typographic map paintings, Pentagram's Paula Scher explores ideas of location and individual ways of seeing the world. Last summer, working in collaboration with students at her alma mater, the Tyler School of Art, she expanded this unique point of view to an immersive environment with Philadelphia Explained, a large-scale installation that details the city and its surrounding areas in a hand-painted map. Scher created the map with the help of 154 participants who were each given a portion of cartography to complete. The result is a one-of-a-kind portrait of Philadelphia that swarms with individual observations."
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