“This site takes its broad demographic into account in every way: it’s technologically accessible, navigationally clear and the detailed content is consistently presented with intuitive and logical information design.” —juror Deb Koch
“Perfect, from the colors to the photography and videos. After seeing this, I booked a trip to the Bahamas. Need I say more?” —juror Dan Mavromatis
Overview: This site gives new meaning to armchair travel. Part of an integrated effort to completely rebrand The Islands Of The Bahamas, the new logo and identity system guided the look and feel of the effort, while the campaign theme, “Island Hopping” communicates the diverse range of things to do and experience when visiting the 700 islands.
• 22 QuickTime movies, 22 QTVRs, and 22 audio files embedded into 1 main QuickTime presentation
• Developed in LiveStage
• Panoramic views of historic structures
• 6 months, 20 people
Comments by Chris Stocksmith:
“As part of creating a new brand identity and online presence for The Bahamas, we wanted a dynamic way to convey the rich diversity of locations and experiences available in the islands. We proposed a downloadable island tour and built a prototype using QuickTime, with a Flash layer. As soon as the client saw it, they ‘got it,’ and had to have it.
“However, the project wasn’t without some truly unique challenges. For example, we had a single small plane to get around with, so we had to assemble a bare-bones, guerrilla crew capable of covering 16 islands in 23 days at a breakneck pace. Ultimately, we were able to immerse ourselves in the local culture and landscape, managing to learn something new about the islands every day: how to cast a fly rod, how to build a boat, the names of exotic fish, the history of the islands, the natural wonder of a blue water hole.
“In just three weeks, we absorbed everything we could about The Bahamas and put it all in the tour ready to be downloaded and experienced.”