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Saein Lee/Euna Sol, writers
Jungin Lee, graphic designer
Euna Sol, design director
Saein Lee, associate creative director
Jungwon Lee/Euna Seol, creative directors
Jungwon Lee, executive producer
Hoosung Kim, researcher
PostVisual.com, project design and development
Clair Byun/Jihee Hur/Jackie Lee/Hg Park, clients

“A cinematic preview that manages to conceal as much as it reveals about the movie and its characters.”—juror Allegra Burnette

“What beautiful, unsettling work! The use of the screen, windows elements and the mouse are ingenious and effective.” —juror Grace Stanat

Overview: This site echoes the emotional impact of the film, imparting a sense of isolation and desperation. Inventive ways of animating still images, fluid type and the appropriate use of dramatic background music create an eerie mood. Viewers in effect become voyeurs to intimate conversations, piquing further interest in this Korean film.

• Effective reuse of movie dialogue
• 117 files totaling 84MB
• 10 weeks, 6 people

Comments by Euna Seol and Jungwon Lee:
“As the Korean movie industry continues to grow, the promotion of movies in cyberspace is becoming increasingly important. Gone are the days when movie sites offered simple online content, instead, we’re seeing the evolution of movie sites into a virtual place for users to get a true taste of films.

“The site for The Uninvited, a mystery that presents the agitation and suffering of those separated from others in modern society, opens with the words Truth and Fact. Although defined differently, the words are spoken without distinction. Walls symbolize a sense of alienation, darkness and limited details and a series of interactive tools enable users to take part in the chaos. With a click of the mouse, characters are progressively revealed and users can begin to understand the themes of the film and, no longer simply outside viewers, take part in the outcome.

“Instead of being comprised of audio from the original script, monologues are the message that each character yearns to convey throughout the story. To assist users with grasping the messages, character lines were revised and additional shots of the actors and actresses were taken solely for use on the site.

“We were especially pleased to have this project chosen for the annual because after constructing the site, we were very concerned that there might be lack of understanding among users.”


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