, art director/creative director/photographer/composerFotomaki
, project design and development/client
“Singing asparagus and an orange-peel elephant help add a personal sense of style and humor to the site.” —juror Craig Swann
“I always love seeing sites that are fun and express creativity. From the moment you launch this site, you’re in for a fun and unexpected treat.”—juror Dan Mavromatis
Overview: Playful animation and sound effects create a fun experience and convey a strong sense of the creator’s personality. The simple and straightforward information hierarchy gives the viewer easy access to what they need.
• 4 files totaling just under 1MB
• Stop animation shot frame by frame on a digital camera
• 1 month, 1 person
Comments by Peter Gomes:
“I really don’t know that much about fresh produce. My objective was to create a site that not only showcased my work, but that also represented me as a creative with garden-fresh ideas. With that in mind I gave myself a head of lettuce.
“My approach was to treat this project as a blank canvas that would remain loose enough to cultivate different ideas. As I planted one idea, the next one was already sprouting and flourishing in my mind.
“Armed with a childhood practice of peeling tangerines, a song about asparagus and a buffet of thoughts, I proceeded to fuse stop animation, typography and my portfolio into one. I knew I wanted to work beyond paper and pixel and there was no way to create the opening sequence without shooting it frame-by-frame. It was a technique I had experimented with while studying film and I was eager to explore it again.
“In the end, what resulted from a need to showcase my work (and a head of lettuce) is an experimental site that highlights my strengths in the art of visual stimulation—the rest is fresh produce.”