Never Stop Riding | Communication Arts

Arthur D’Araujo, illustrator
Guilherme Nóbrega/Fernando Reis, art directors
Marcelo Padoca, writer
Marcelo Padoca/Fernando Reis, associate creative directors
José Mollá/Joaquín Mollá, chief creative officers
the community @ SapientNitro, ad agency
City of Buenos Aires, client

"To promote the new nonstop public bike service in Buenos Aires, we created a campaign with a nonstop feeling. The posters were placed around the city at bus stops, subways and other transportation hubs."

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