Buck, illustration/animation company
John Shannon, art director
Keanon Pearson, writer
David Soames/
Dustin Taylor, creative directors
Kevin Sutton, executive creative director
Leeann Wells, producer
Breed, music company
3008, post-production company
Moroch, ad agency
McDonald's, client
"What Kind?" :25
"Sports fans come in all sensibilities, passions and peculiarities. This animated spot calls out the lesser-known varieties to help you pinpoint where you land on the sports fan continuum."