Randal Ford, photographer
Mik Manulik, writer
Scot Crooker, senior art director
Steve Sage, creative director
Andy Azula, executive creative director
Joe Alexander, chief creative officer
Letitia Jacobs/
Susanne Lancaster/
Emily Taylor, producers
Hayley Soohoo, project manager
The Martin Agency, ad agency
Purina, client
“Most ads for animal feed are loaded with extra imagery and lengthy copy. Rather than talk about it, we stripped everything away and let healthy, Purina-fed animals do the talking.” Full copy reads: Animals speak louder than words. If there’s greatness on the inside, it shows on the outside. Purina. Feed Greatness.
