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mono, designer/art director/writer/creative director/ad agency
Target, client
“Most expectant moms don’t know that Target provides great resources for all their pregnancy health-care needs. To prove it, we created a special, curated collection of gifts for expectant mothers. Custom illustrations on the collection’s box feature wellness products that moms-to-be may need during their 28th to 40th weeks of pregnancy. This program raised awareness of Target’s offerings in a way that felt distinctly Target: artful and smart.”
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