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Mariela Hsu, designer/art director
Jake Lefebure/Pum Lefebure, creative directors
Design Army, design firm
Harper Macaw, client
"Sourcing cacao directly from select farms in Brazil's Atlantic and Amazon rainforests, chocolatier Harper Macaw works with nonprofit partners to reinvest a portion of its sales in the restoration and protection of the rainforests. Our partnership with Harper Macaw began when the chocolatier approached us to design its packaging and identity. Taking to heart its ecologically minded platform, we developed packaging that put its mission to the forefront. With illustrations of tropical foliage against white and a hint of gold threaded throughout its symmetrical design, the logo pays tribute to Harper Macaw's namesakes: the harpy eagle and the hyacinth macaw."
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