Basarene Øl | Communication Arts

Mats Ottdal, designer
Kjetil Wold, creative director
Janicke Saether, writer/project manager
Anti, agency
Basarene ØL, client

"In Hamar, where the Basarene brewery is located, beer drinkers still use the old idiom Vi talas!, which translates to 'We'll talk soon!' To emphasize this concept, we built the Talas beer brand around the very moment people open a bottle of beer."

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