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Rolex Vidal, designer
Brittany Langdale, art director
Christopher Ayres, creative director
Tracee Larocca, director
Kristen Dawe, project manager
Taco Bell Design, design
Taco Bell, client
"We created elevated packaging for Taco Bell's premium Steak Doubledilla. Since Millennials take more pride in being fancy-ish than in actually being fancy, we redefined what luxe meant by marrying a simple craft box with a Great Gatsby–inspired design and playful copy. Diners can punch out a perforation on the top of the box in case they need a coaster to complete their fancy-ish dining experience."
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