"For Einstein Bros. Bagels' holiday packaging, we pushed ourselves to think beyond traditional holiday packaging trends and landed in a fantastical winter wonderland called Jollyville. We created the illustrations in-house and applied them to a series of coffee cups, bagel boxes, gift cards and more. Jollyville manifested itself into an idea with true staying power and will continue to evolve year after year as Einstein Bros. Bagels' celebration of the holiday season."
