Maxwell Churchill, designer
Peter Anderson, design director
Shirley Hendrickson, writer
Michael Connors, creative director
Steven Noble, illustrator
Jonas Land, production artist
Alison Mumpower, production manager
Lorna Harrington, project manager
Ricki Pasinelli, project director
Euan Fraser, strategist
Hornall Anderson, design firm
Progresso, client
"How does a brand with a century's worth of heritage create modern relevance for loyalists and adventurous cooks alike? We positioned the Progresso Cooking Stocks product line as an inspired kitchen staple, a fresh-yet-seasoned beginning to every cook's perfect dish."