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Chua Keng Leong/Lawrence Tan, creative directors
Blue Beetle Design, design firm
The Providore, client
"The Providore skillfully blended its range of cold-pressed extra virgin olive oils (EVOOs) to meet specific flavor profiles: light, medium and full. To clearly differentiate the three blends, we used a typographic style for the labels' designs. A simple, yet bold numeric coding represents each blend for easier visual recognition within a crowded EVOO retail environment."
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